I was recently invited to a Dior luncheon in honor of the new Dior.com beauty website launch, where I tried out some products, spoke with the experts and explored the new site. The new site does not disappoint. In addition to adding e-commerce and becoming a one-stop shop for Dior makeup, fragrance and skincare, Dior added much appreciated and highly interactive features that are worth your perusal. Both visually entertaining and informative, the new site is rich with tutorials, beauty advice, inspiration and just about anything you can think of. I almost think there is a little too much going on – I literally sat around for about two hours watching the videos, exploring the minisites and touring the House of Dior. My favorite features, in addition to the learning tools – which are incredibly helpful for general consumers – are the charming minisites of both Rouge Dior and Miss Dior Cherie.
Miss Dior Cherie is an interactive pop up book – enough said. This also happens to be my favorite of their fragrances; it is fruity, flirty and light. Note: I’m actually allergic to J’Adore L’Or – which I discovered when my throat started tightening up. I will now stick to the fruity notes and stray from strong florals!
The Rouge Dior minisite is divided into red, pink and beige shades. Each lipstick is displayed next to the dress that inspired the hue. I settled on Star Fuchsia (a gift from the event), which is outrageously bright and fun. Next on the wish list: Junon, Elegante Pink, Diorling.
Though a longtime fan of DiorShow mascara, I have little experience with the rest of their cosmetics. I’m a consistent brand loyalist, mainly out of convenience. Since MAC’s foundations make me break out, I have been researching other brands (winter is not kind to my skin) and coincidently settled on Dior. I was originally leaning toward the Diorskin Nude, but after sampling Diorskin Airflash, I changed my mind. It’s lightweight, didn’t cause my super sensitive skin to have a reaction and gave me just enough coverage.
I’m curious: do you have experience with Dior’s products? Any recommendations? What is worth the extra dollar, and what should be avoided? p.s. Dior is offering complimentary couture gift wrap for any purchase made on Dior.com through 12/22. Code: LUCKBLOGS2010