If you follow me on instagram, you probably saw a sneak peek of some of these 100% Pure lipstick swatches on my stories. I know lots of you love lipsticks as much as I do, but the amount of interest these received was wild! But then again they are gorgeous, moisturizing, highly pigmented, and as the name suggests — 100% pure. In partnership with 100% Pure, I swatched 12 of their new lipsticks to share with you. Five are their new Fruit Pigmented® Pomegranate Oil Anti Aging Lipsticks, which are described as: “Anti-aging, super moisturizing lipstick concentrated with pomegranate oil, shea butter and colored from fruit pigments to keep lips super soft and youthful. Antioxidant and vitamin packed. Truly 100% Pure, no synthetic chemicals, synthetic dyes, chemical preservatives or any other toxins.” — and seven are their new Cocoa Butter Matte Lipsticks which are also formulated with fruit pigments and a “nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.” The former are like a slippery (I mean that in a good way) balm that’s packed with color, while the latter are semi-matte but not drying in the slightest — a good compromise for those who like the finish but can’t handle the feeling of a traditional matte. I found them all to be moisturizing, and only needed one coat for full coverage. Now, onto the 100% Pure Lipstick swatches! Check them out below and comment with your favorites!